By Innovation-sa on July 14, 2019 in News

Saudi Arabia’s Qiddiya Investment Company has revealed its master plan for Qiddiya, the Kingdom’s “Capital of Entertainment, Sports and Arts” as the government is focusing more on non-petrol revenue sources as part of its ambitious economic diversification program Vision 2030. The property will bring together the elements for an active, healthy and ambitious lifestyle, create a series of pedestrian-oriented episodes that encourage discovery, trail and enjoyment, and generate huge economic opportunity, lead to the development of new sectors and thousands of new jobs.


The 334 square kilometer entertainment city located 45 km from the capital city of Riyadh will offer cultural, sporting and entertainment activities and include training academics, desert and asphalt track for motor enthusiasts, water and snow activities, outdoor adventures and safaris. The development plan will cover only 30 percent of the land leaving majority of the majestic site dedicated for natural conservation. The property is organized around five primary development ‘nodes’ each with a unique purpose.


The ‘Resort Core’ with four gated-attractions will surround a central specialty retail, dining and entertainment district along with a portfolio of distinctive resort hotel offerings. Adjacent to it, a major outdoor entertainment venue capable of hosting 5,000 to 40,000 visitors will be constructed. It will also include skating and skiing facilities. The ‘Speed Park’ focused on motor sports will include tracks, showrooms, a driver’s club and a luxury hotel. The first phase of the giga-project will open in 2022 and feature Six Flags Qiddiya, along with separate water-oriented park.


The master plan, created by the company in collaboration with Denmark-based Bjarke Ingles Group, was created by carefully considering the natural patterns that has been etched on the site throughout history and will include a “green-belt” network that can carry visitors throughout the property on roads, bicycle pathways, and walkways.


Arabian Business – 27 June 2019