By Innovation-sa on September 2, 2018 in News

Saudi Arabia’s $500 billion mega-city projects, NEOM, has appointed Aradhana Khowala as its Managing Director of Tourism.

Khowala, CEO and founder of hospitality and tourism consulting firm Aptamind and a Global Advisory Board Member of the World Tourism Forum, Lucerne is a global authority on the travel, tourism and hospitality industry and was awarded the 21st Century Icon Awards in association with CNBC and London School of Economics as an inspirational game changer.

Khowala’s appointment was confirmed by NEOM CEO Nadhmi Al-Nasr on NEOM’s official Twitter account. He tweeted, “We will be working alongside Aradhana to make NEOM an exceptional global tourism destination looking ahead to the future”.

NEOM, a mega investment and business special zone unveiled by Prince Muhammed last October at the Future Investment Initiative (FII) conference as part of plans to diversify the Kingdom’s oil-dependent economy, will be the world’s first private zone to extend across three countries, Saudi Arabia, Egypt and Jordan.

The 26,500-square km mega city will offer an open platform for investing and financing. The zone will be designed to function independently of the Kingdom’s rules and regulations.

Backed by the Kingdom’s Public Investment Fund (PIF), NEOM will also strive to become the most efficient destination in the world by ensuring cent percent automation of all services and operations. In the future, robots will take over repetitive and laborious tasks.

Earlier in July, King Salman enjoyed his vacation at NEOM, according to state media.