By Innovation-sa on December 14, 2017 in News
Alinma Bank attained 10th position in the latest brand rankings published by YouGov Brand Index. While Emirates, Apple and iPhone secured first, second and third positions respectively in the 2017 brand advocacy report for Saudi Arabia by international market research and data analysis firm YouGov, Alinma Bank was the only bank to be placed in the top 10.
YouGov produced the report using its daily brand tracking tool, that considered which brands consumers have endorsed the most over the past year by asking respondents, “Would you recommend the brand to a friend or colleague?” and “Would you tell a friend or colleague to avoid the brand?”.
The ranking is the second such recognition for Alinma in 2017. Earlier this year, Alinma Bank was recognized as one among the top 20 brands in Saudi Arabia in a survey by Kantar Millward Brown.
The bank’s leadership and its clarity, reliability, and transparency while servicing its customers has led to its rapid growth and recognition in the Kingdom.
Alinma Bank serves its partners through a network of 143 branches and 1400 ATMs across the Kingdom. It has established itself as the backbone of Saudi economy, through its frequent participation in landmark infrastructure project financing, offering a full array of customer financing products, and addressing important financial issues of citizens.
Source
http://saudigazette.com.sa/article/523393/BUSINESS/Alinma-tops-all-banks-in-Saudi-brand-ranking