By innovation-sa on October 28, 2017 in News

The auction launched by Riyadh Metro on Sunday invited private companies to name and advertise in select metro shops, which is expected to open in 2019.

Local and international companies licensed in the Kingdom will be eligible to bid for naming and advertising rights at 10 stations, cited officials from Arriyadh Development Authority (ADA), who oversees the metro project.

The last date for the submission of bid is January 25, 2018 and winners will be announced by mid-2018.

The winning companies would have their logos advertised throughout the stations – at turnstiles, elevators, passageways and shopping areas.

The initiative is expected to generate millions of dollars to help cover operational costs. “(The revenues) will be allocated for running the train and supporting the public transit system in the city”, said Alwalid Alekrish, Director of Construction Development Projects and Project Director of the Riyadh Metro.